Pinned Golf is leaving ~$115K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Pinned Golf
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: PINNED10 gets you $10 off today
Preview Text: Your $10 off starts now. Here's where to use it
HERO MODULE
Hero Approach: Direct
H1: Play Smarter
Subhead: $10 off your first order
Cta Button: Claim Your $10
MODULE 2: TRANSITION COPY
Use code PINNED10 at checkout. It's good for 14 days. Here's what 200,000+ golfers are using to get more out of every round.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Gear Built for Your Best Round
Caddie GPS Tablet See every hazard, distance, and green layout without touching your phone
Prism+ Rangefinder Fast slope-adjusted distances the moment you pull it out
Sound Stick PRO The speaker that won Best New Product for 2026
Caddie & Sound Stick Bundle The full setup, $101 off buying them separately
Dart 2.0 Speaker. Your entry point to music on the course, under $65
Portable Charger So your gear never dies before the 18th
2
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My two college friends and I loved golf. We also couldn't stop complaining about it.
Not the game itself. The game is great. But everything around it. The gear was overpriced. The tech was clunky. And the whole category felt like it was designed for guys who tuck in their polo shirts and take themselves way too seriously.
We kept asking each other: why does golf tech have to be so boring?
So we built something different. Three recent grads, a shared obsession with the game, and a pretty simple idea. Make gear that actually helps you play better, looks good doing it, and makes the round more fun.
That was Pinned Golf. What started as a side project between friends has grown into something we're genuinely proud of. We've got 200,000+ golfers playing with our stuff, two Best New Product wins at major industry shows, and a team that still argues about handicaps in the group chat.
The mission hasn't changed. Better vibes, better golf.
If you've got questions about any of our gear. Or just want to talk shop. Hit reply. I actually read these.
And if you haven't used your $10 off yet, code PINNED10 is good for the next 14 days. Don't leave it sitting there.
– Alec
Co-Founder, Pinned Golf
3
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INBOX MODULE
Subject Line: Same price, nothing else is the same
Preview Text: What sets Pinned apart from every other golf tech brand
HERO MODULE
Hero Approach: Curiosity
H1: Most Golf Tech
Subhead: Looks the same. Isn't.
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Here's what makes Pinned Golf different. And why 200,000 golfers made the switch.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Built Different, on Purpose
Infographic: Checklist
- Award-winning gear. Caddie GPS won Best New Product at the 2025 PGA Show; Sound Stick PRO won Best New Product for 2026
- No phone dependency. The Caddie GPS runs fully standalone, no Bluetooth or WiFi tethering mid-round
- Style that doesn't apologize. Vibrant colorways and modern design, not the boring beige that fills every other shelf in the shop
- Backed by real tour professionals. Endorsed by PGA Teacher of the Year Michael Breed and two active Tour caddies
- Free US shipping, always. No minimum, no hoops
- 4.58/5 across 1,696 verified reviews. Not a marketing claim, a track record
Products Shown
- Caddie GPS Tablet. Plays every course without your phone in the equation
- Prism+ Rangefinder. Slope-adjusted accuracy the moment you raise it
4
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INBOX MODULE
Subject Line: You opened, but PINNED10 is still waiting
Preview Text: PINNED10 is still yours. 8 days left
HERO MODULE
Hero Approach: Direct
H1: Still $10 Off
Subhead: Code expires in 8 days
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Code PINNED10 is still live at checkout. Grab it before it goes.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Top Picks This Week
Caddie GPS Tablet The GPS device that won Best New Product, no phone needed
Prism+ Rangefinder Slope-adjusted distances faster than you can pull a club
Sound Stick PRO. 2026's Best New Product, built for group rounds
Caddie & Sound Stick Bundle Both for $499, saving you $101 off retail
Dart 2.0 Speaker. The easy first step to music on the course
Colorway Towels The finishing touch that ties the whole bag together
5
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INBOX MODULE
Subject Line: Most GPS devices need something you'd rather ignore
Preview Text: Here's how Pinned Golf compares
HERO MODULE
Hero Approach: Question
H1: Pinned vs the Rest
Subhead: See how we stack up
Cta Button: Get Yours
MODULE 2: TRANSITION COPY
Most golf tech brands make the same stuff. Just with a bigger logo and a higher price tag. Here's an honest look at how Pinned compares.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: An Honest Comparison
Infographic: Table
- Price. Pinned: Rangefinder from $259.99 | Typical Competitor: $400–$600+ for rangefinders alone
- Phone dependency. Pinned: Caddie GPS runs fully standalone | Typical Competitor: Most GPS requires a tethered smartphone
- Design. Pinned: Vibrant colorways, multiple options | Typical Competitor: Muted, corporate, one standard look
- Tour endorsements. Pinned: PGA Teacher of the Year + two active Tour caddies | Typical Competitor: Often none that are verified
- Award recognition. Pinned: Best New Product at 2025 PGA Show + 2026 Best New Product | Typical Competitor: Rarely recognized at major industry shows
- Community. Pinned: 200,000+ golfers, 4.58/5 across 1,696 reviews | Typical Competitor: Varies; fewer verified reviews
- Shipping. Pinned: Free on every US order, no minimum | Typical Competitor: Thresholds and handling fees common
Products Shown
- Caddie GPS Tablet. Standalone GPS with full course mapping, zero phone interruptions
- Prism+ Rangefinder. Tour-caliber accuracy at a fraction of the competition's price
6
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INBOX MODULE
Subject Line: 4.58 stars across 1,696 real rounds
Preview Text: Real golfers, real rounds, real results
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what golfers actually say
Cta Button: Shop the Gear
MODULE 2: TRANSITION COPY
We could tell you the Caddie GPS changes how you think on the course. But these guys already did.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: 200,000+ Golfers. Here's What They're Saying.
Infographic: Numbered List
- "Not only does it quickly give you a distance with slope included but the accuracy seems to be spot on. No regrets!!". Brandon F. (on the Prism+ Rangefinder accuracy)
- "This is one of the few pieces of golf tech that actually feels like it helps you play better. Not just gives you more data.". Matt M. (on the Caddie GPS fitting into a real round)
- "Does NOT connect to a cell via Bluetooth or WiFi which helps it eliminate interruptions on the course!". Adam S. (on the Caddie GPS staying out of the way)
- "Touch a point and get distance to it and then middle of green. Makes course strategy much simpler.". Wes C. (on how easy the Caddie GPS is to use)
- "This is the best speaker I've had for friends and fun time. 10/10". Benjamin W. (on the Sound Stick Speaker for group rounds)
Products Shown
- Caddie GPS Tablet. The gear Matt, Adam, and Wes are talking about
- Prism+ Rangefinder. Brandon's pick for accuracy without second-guessing
- Sound Stick Speaker. Benjamin's 10/10 for a better round with friends
7
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INBOX MODULE
Subject Line: Midnight kills the discount
Preview Text: PINNED10 expires. No extensions
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code gone at midnight
Cta Button: Use PINNED10 Now
MODULE 2: TRANSITION COPY
Code PINNED10 expires tonight. $10 off, any order. Gone after midnight, no extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Use Your $10 Before It's Gone
Caddie GPS Tablet The Best New Product of 2025, and the last GPS you'll ever need on the course
Prism+ Rangefinder Slope-adjusted distances, fast, accurate, no second-guessing
Sound Stick PRO. 2026's Best New Product, built for the golfer who makes every round an event
Caddie & Sound Stick Bundle The full setup, $101 off buying them separately
Dart 2.0 Speaker. Get on-course music for under $65, before the code disappears
Portable Charger The one thing you don't want to forget when the round goes long
8
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Hey. Noticed you haven't used your discount yet and wanted to make sure everything's okay on our end.
If something felt off, or you had a question and didn't know where to send it, just reply here. I read these.
Maybe the timing wasn't right. Maybe you're still deciding. No pressure on any of that. Seriously.
But if you've been sitting on the fence about the Caddie GPS or the Prism+ Rangefinder, I'll just say this: the golfers who try our stuff almost always come back for more. Not because we tell them to. Because the gear actually does what it says.
Code PINNED10 is expiring today. $10 off, any order. If you want to use it, now's the time. After today it's gone and I can't bring it back.
And if you're just not in the market right now, that's completely fine too. You'll still hear from us when something new drops or when we've got something worth your time.
Either way. Thanks for giving us a look.
– Alec
Co-Founder, Pinned Golf
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.